Data

#Brand
Revenue
1Toyota£ 187,687,513,018
2Ford£ 109,593,104,178
3Mercedes-Benz£ 82,614,812,800
4Volkswagen£ 69,776,124,536
5Hyundai£ 66,132,681,735
6Renault£ 51,272,744,583
7Jaguar Land Rover£ 24,339,000,000
8Subaru£ 22,304,481,442
9Porsche£ 20,494,266,513
10Skoda£ 13,813,353,900
11SEAT£ 8,333,282,316
12Ferrari£ 2,981,095,257
13Bentley£ 1,607,889,540
14Aston Martin£ 875,993,000
#BrandRevenueProfitUnits
1Toyota£187,687,513,018£13,563,651,9528,970,860
2Ford£109,593,104,178£5,461,860,3346,607,000
3Mercedes-Benz£82,614,812,800£8,032,468,2552,373,527
4Volkswagen£69,776,124,536£2,879,893,3116,230,229
5Hyundai£66,132,681,735£3,139,339,8664,490,000
6Renault£51,272,744,583£3,320,470,7483,761,634
7Jaguar Land Rover£24,339,000,000£1,458,000,000604,009
8Subaru£22,304,481,442£2,754,938,5761,065,000
9Porsche£20,494,266,513£3,615,352,281246,375
10Skoda£13,813,353,900£1,374,249,0111,200,535
11SEAT£8,333,282,316£100,852,974468,431
12Ferrari£2,981,095,257£676,133,6928,398
13Bentley£1,607,889,540£47,983,68111,089
14Aston Martin£875,993,000£148,782,0005,098

Sources

*Pre-tax profit has been defined as Operating Profit/Operating Income/EBIT for consistency. Sales data taken from latest annual figures from each manufacturer, which includes financial reports spanning 2016, 2017 and 2018. Mercedes sales includes Mercedes Benz cars only. Volkswagen sales includes Volkswagen passenger vehicles only, and does not include vans etc.

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Sales By The Second

How many vehicles will Toyota sell in the time it takes you to read this sentence? How much revenue does Ferrari generate in the blink of an eye? We’ve taken 14 of the world’s most iconic car brands and visually represented their growth based on pre-tax profit, revenue, and units sold according to their last financial report*, down to the very second. Find out who came out on top.